Coors Brewery Case Study
Number of pages:
17
ABSTRACT:
This 17 page paper looks Coors brewery. Using the HBS case study the paper examines the company using Porters Five Forces Model, generic competitive strategies and examination of the value chain. The paper uses the analysis to determine why the performance of Coors declined and to consider the best future strategy. The bibliography cites 4 sources.
FILE NAME:
File: TS14_TEcoors1.rtf
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